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The position of Austria in the international tourism market
Šíbl, Martin ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
Diploma thesis focuses on the position of Austria as a tourism destination on the international tourism market. First chapter defines the basic theoretical terms. Second chapter includes the elemental characteristics of the territory, presents the macroeconomic indicators and the position of tourism in the national economy. Third chapter introduces the tourism analysis of Austria. This chapter summarizes the main preconditions for tourism and the analysis of incoming, outgoing and domestic tourism. The end of this chapter contains also the destination's SWOT analysis. Fourth chapter focuses on the country's competitiveness in comparison to the Alpine states and bases on the rankings and results in the TTCI and GCI indexes. Fifth chapter takes a closer look at the destination's potential for Czech customers. This chapter is based on a questionnaire survey. Last chapter contains the summaries of main Austrian tourism trends, evaluates tourism position in the economy and based on regression analysis presents the prediction of destination's tourism turnout by foreign visitors.
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Position of Austria in the world's economy
Pavlík, Adam ; Jeníček, Vladimír (advisor) ; Abrhám, Josef (referee)
The purpose of the graduation thesis "Position of Austria in the world's economy" is to analyse the Austrian economy and its development in the light of basic macroeconomic aggregates in recent years in detail. It also desribes the situation of the country in a global financial crisis and its reaction. The thesis tries to reveal the strongpoints and weakpoints of Austrian economy. Austria is always compared to other countries, to the world and European economy. This thesis is divided into five chapters, which closely deal with following subjects: gross domestic product, labour market, emloyment and education, monetary policy, balance of payments and eventually the financial crisis from Austrian view. The content of this thesis is purely economic. It goes into other subjects only marginally.
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